How did Aam Aadmi Party fix Delhi's broken government schools?

ABOUT BRAND   Daag Acche Hai Company Name  – Surf Excel Founder  – Unilever    Surf Excel is the first detergent powder of India and Pakistan. It was launched as a replacement of bar soap, indiscriminately used by housewives. The product was initially launched in Pakistan in 1948 and then in India in 1959. It was known as Surf and later in 1996 its name was changed to Surf Excel. The product name is presently replacing the word detergent powder in the entire country. Surf Created A New History In India With Its Promotional Strategy   One of the key reasons for Surf to capture the Indian market successfully is its appropriation of Niche. Unlike targeting the whole market, it targeted the middle-income group and the householders. However, in terms of promotion, Surf Excel made some miracle in the Indian market. The sensation had such a root that, the entire name of detergent powder has been replaced by Surf.  From the beginning itself, it focussed on the...

Marketing Strategies Of Fastrack Brand “Move On” Company –  Fastrack Founder –  Tata Group (Sub-part of Titan watches) Fastrack is a popular watch brand in India focused on the new-age young population. Their designs are trendy, eye-catching, sometimes over-the-top, but always appealing to the “hip and happening” population. The brand is managed by the Tata Group and it is currently an independent company and has expanded their range in wallets, belts, bags and sunglasses category. Marketing Campaigns And Strategies At the heart of the success of the Fastrack brand is the concerted marketing efforts of the company along with trendy, affordable products to allure its target customer segment. It has always been primarily focused to become the fashion brand of choice for the young population of India. Cool New Watches from Titan The initial focus during Fastrack’s early days was to build upon the already established Titan brand. It ventured to carve its own niche in the watch mar...

  Marketing Strategies Of Lux Brand “Not just soap. It’s skin care” Company- Lux Founder – Lever Brothers, now known as Unilever The name ‘Lux’ is synonymous with toilet soap in many countries of the world. In fact, it is the leading soap brand in countries such as India, Pakistan, Thailand, South Africa and Brazil to name a few. In 1925, it became the first toilet soap to be successfully mass-marketed in the world. The current product bouquet also includes shower gel, hair shampoos and conditioners, bath additives and is sold in over 100 countries in the world. The brand was first developed by the Lever Brothers, currently known as Unilever, in the year of 1899 in the United States of America.  Lux – The Beginning  Lux was initially named as “Sunlight Flakes” in 1899 and sold as laundry detergent. The name was changed to Lux in 1900 which meant ‘light’ in Latin and was associated with the word ‘luxury’. The early advertisements were launched to highlight its credentials ...

  The Aam Aadmi Party  (AAP) won a massive landslide in 2015 assembly polls. One of the key promises of AAP in the 2015 polls was to transform the government schooling system in the national capital territory.  The AAP government under the leadership of Arvind Kejriwal and his deputy Manish Sisodia who holds the education portfolio has allotted highest funds to education, introduced new teacher training courses for students and have infused money to improve ailing schooling infrastructure.   Here is a quick overview of series of reforms and initiatives taken by the AAP government to improve education sector in the last five years. 1) More funds for education . The increased budget in education sector has largely been devoted to address core areas such as the strengthening of ailing school infrastructure, revamping teacher-training system and students learning programmes. It may be noted that when the AAP government came to power in 2015, the conditions of most govern...

  How It All Started When the term household insecticide was relatively an unknown topic, Mr. R. Mohan from Godrej came up with the idea of innovating a mosquito repellant so effective that people find no mosquito indoors and so affordable that the middle-class and people with low economic balance could use them. With such a unique idea, Mohan was called “Good Knight Mohan” according to the first pyrethroid based product –Good Knight. The initial products were the refill machines and coils which were effective enough to challenge the competitor brands.  Good Knight’s Marketing Strategy India being a country where mosquitoes breed significantly during summer and monsoon seasons, Good Knight has tried to introduce newer and effective products in regular yearly interval and that too by using fewer ingredients so that the products are cost-efficient.  -While people were used to only the less effective mosquito nets, creams and coils, Good Knight increased its marketing of har...

  How It All Started A chemist from Ruardean in England’s Gloucestershire, William Horlick was joined by his brother James Horlick in 1873 in Chicago and they jointly decided to open J&W Horlicks with a tagline saying Horlick’s Infant and Invalids Food. Initially the malted dairy beverage was called ‘Diastoid’.  By 1883, the drink was patented and in 1908, the first factory was built in Slough of Berkshire in UK. The high-calorie, non-perishable and lightweight food supplement soon made its way to polar expeditions, as energy-booster and escape-kit to World War I and II and as supplement for Olympians in 1948.   Horlicks’ Marketing Strategy What started as a health-oriented marketing strategy since 1930’s, went through a revamping in 2003 after GSK decided to experiment with flavors like chocolate, elaichi, toffee and vanilla to offer “pleasurable nourishment”, something  One of the most sensational yet controversial campaigns led by Horlicks was that of “Ta...

  How It All Started  It was during 1860’s when Julius Maggi, the youngest among the five children of his Italian immigrant family in Frauenfeld decided to take charge of the hammer mill run by his father. The dream he nurtured was to launch wholesome food products which would not only satiate the cravings of people in Switzerland but across the world. He wanted to make tasty, nutritious, affordable and easy to cook food for the working people, especially the women workers in the factories who didn’t have time to cook full course meal.  What started with the powdered ready-to-make pea and bean soup in 1869, resulted in Maggi soups and liquid seasonings with the help and guidance of Fridolin Schuler, a physician friend of Maggi who was aware of concept of improving nutritional value of any meal.   Maggi’s Marketing Strategy Right from beginning, under the guidance of Dr. Fridolin Schuler, the flour used in bouillon and noodles were made from pulses and legumes like pe...

  How It All Started    Known popularly as the Coca-Cola Man, RJC or Ramesh Chauhan had created the leading soft drinks brand Maaza along with some of the other successful brands namely Limca, Citra, and Thums Up. As the founder of Bisleri International, he decided to give people the authentic taste of Alfonso and turned that dream into reality single-handedly.  In the Middle East , especially India and the neighboring Asian countries, mangoes are the common fruits in summer and Ramesh tried to reach out to a  wider customer base by creating a fusion with mangoes. Maaza’s Marketing Strategy And Interesting Reasons Behind Its Grand Success -Infra Food brands started distribution of Maaza in Europe, North America, West Africa, Canada, and the Caribbean in  1998 and since 2006, it has been exporting to thirty-three countries.  – The flavor of Maaza is not limited to mangoes but also nine different fruits namely litchi, tropical fruits, guava, passion frui...

  How It All Started Ultratech started with an idea to bring innovation with its manufacturing plant which uses ultra-modern technology and imported machinery to produce cement. Cement is the second largest consumed product after water and venturing into this field is profitable. Ultratech Cement Marketing Strategy Quality And The Variety Of The Product-  Quality is the number one priority of Ultratech to sustain the market so, all the plants of Ultratech are ISO 14001 Environment Management System’s certified sustain to OHSAS 18001 standards. They use top-notch technologies and have taken various measures to save the environment and take pollution control measures. They produce in their plant a  variety of cement-like the traditional Grey cement then Ready  Mix Concrete, White cement, Portland blast furnace slag cement, Ordinary Portland cement, and Portland Pozzolana cement. Ultratech Cement offers Concretes like Luis, Litecon, Duracon, Colourcon, Fibrecon, Thermoc...

  Zara Brand History And Marketing Strategies Brand name-  Zara. Founder – Amancio Ortega and Rosalía Mera. Zara is one of the leading clothing brands. It is globally very popular and severs thousands of customers. Zara is one of the largest clothing brands is owned by Inditex one of the world’s largest distributor groups. Zara is now one of the best global brands listed in 2018. How It All Started Zara started its journey to provide high-end quality clothing at the best prices. Zara aims to upgrade the fashion trends as clothing is an important part of any culture or community. Zara wanted their clothes to represent today’s world in the 21st century and they have been successful in doing so. Zara’s customers are spread all over the world and have embraced their fashion clothing over the years. Launching In 1975, Amancio Ortega Gaona opened its first Zara retail shop in La Coruña. The store was originally built, simply to have an outlet for canceled orders but slowly their ven...