ULTRATECH CEMENT

 

How It All Started

Ultratech started with an idea to bring innovation with its manufacturing plant which uses ultra-modern technology and imported machinery to produce cement.

Cement is the second largest consumed product after water and venturing into this field is profitable.

Ultratech Cement Marketing Strategy

Quality And The Variety Of The Product- 

Quality is the number one priority of Ultratech to sustain the market so, all the plants of Ultratech are ISO 14001 Environment Management System’s certified sustain to OHSAS 18001 standards.

They use top-notch technologies and have taken various measures to save the environment and take pollution control measures.

They produce in their plant a variety of cement-like the traditional Grey cement then Ready Mix Concrete, White cement, Portland blast furnace slag cement, Ordinary Portland cement, and Portland Pozzolana cement.

Ultratech Cement offers Concretes like Luis, Litecon, Duracon, Colourcon, Fibrecon, Thermocon, Hyperion, Pervious, Décor, Free Flow, and Stainless.

Ultratech also manufactures Tile Adhesive, Repair products, flooring screeds, waterproofing products, Industrial/ Precision Grout, Plasters, Masonry products, Autoclaved Aerated Concrete Block.

All these products are sold under various brand names like Birla White, Ultratech Building Solution, Ultratech Xtralite, Ultratech Cement, and Ultratech Ready Mix Concrete.

Campaigning

The campaign is an important part of promoting a product by any company. Ultratech took the help of advertisements in various communication mediums like television, print media, and sponsorships to familiarize its products to possible customers.

The brand came up with an innovative campaign to capture the strength durability of Ultratech cement.

The commercial came with the tagline “The Engineers Choice” depicting the premium quality and suggesting that qualified engineers approve the brand.

Ultratech Cement has sponsored various sport events like cricket and hockey. Ultratech also promoted the Chak De India to promote its brand.

They associated themselves with cricket teams like Rajasthan Royals and Deccan Chargers team in IPL.

Conclusion

Ultratech is the second-largest producer of cement in India. It has held up its brand value to its customers and constantly building up trust.

They have always strived to produce newer and advanced products that offer durability to the customers.

Cement being an important element for any construction needs to offer strength and Ultratech can provide it to its customers.

Aditya Birla group has built new opportunities in India by employing thousands of Indians and constantly engaging themselves to have a sustainable environment.

They have held up to its motto in building stronger relationships between customers and their brand. They are and will be one of the first companies to bring innovation to the cement industry.